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Mahindra inaugurates its state-of-the-art EV design studio in the UK
Mahindra & Mahindra, India’s leading SUV manufacturer, today formally inaugurated its new design centre of excellence, Mahindra Advanced Design Europe (M.A.D.E), which will serve as the conceptual hotbed for the company’s portfolio of EV products. Physically present at the heart of innovation, M.A.D.E is located at the global automotive and EV hub of Banbury, Oxfordshire. Home to Oxford University, this region is renowned for its high-end research and academic institutions....
Mahindra unveils five Electrifying SUVs under two brands based on the purpose-built INGLO platform
Mahindra & Mahindra, India’s leading SUV manufacturer, today unveiled its new state-of-the-art INGLO EV platform and five e-SUVs under two EV brands showcasing its vision for the future of electric mobility. Mahindra's vision is to lead the electric mobility revolution in India by bringing authentic electric SUVs with cutting-edge technology, through the three key strategic pillars of Brand, Design and Technology. Brand: Bringing alive the sport in electric...
Anand Mahindra to hand over Exclusive Edition XUV400 to highest auction bidder
Mahindra & Mahindra, India’s leading SUV manufacturer, announced that the one-of-its-kind, exclusive edition of All-Electric XUV400, is set to be auctioned. The proceeds from the highest bid will be given for a social cause and distributed amongst Mahindra Sustainability Awards winners towards Clean Air, Clean Energy, Green Mobility and Clean Water. The SUV will be handed over to the winning bidder by Mr. Anand Mahindra, Chairman, Mahindra Group on Feb 10, 2023. The one-of...
Mahindra Electric Automobiles Limited (MEAL), a subsidiary of Mahindra & Mahindra, the pioneer of the SUV segment in India, today unveiled the audacious “Vision Thar.e” at its signature Futurescape event in Cape Town, South Africa. The Thar.e is more than an electric evolution of the legendary off-roader; it's a daring, distinct design transformation that continues to embody the spirit of Mahindra’s authentic SUV. Veejay Nakra, President – Automotive ...
Meet Bombay born and bred, Pratap Bose, 45, Vice President, Global Design, Tata Motors. Bose is the man responsible for transforming the design language of passenger vehicles manufactured at their plants with his design leadership, and he has also played a big role in further elevating the company's brand perception in the minds of people, while making their vehicles even more desirable. We asked the doyen of design to enlighten us by telling us about...
We asked Pratap Bose, Vice President, Global Design, Tata Motors, how different car manufacturers in different countries varied in terms of their car design and car making philosophies, and he had the most incredible things to say! He started by telling us about the Italians. The Italians, he said “start with emotion… with their heart first,” says Bose. “Through history, if you look at a Ferrari or at a Lamborghini, most of them, you can’t look through the ba...
Bose considers himself a lucky man to be at Tata Motors, when the architecture of their cars was being defined. According to him, a lot depends on knowing right at the beginning of the project whether the product is going to be a hatchback, a sedan, a mini-van or an SUV and to be able to figure out how many things one can do based on the architecture. What that involves is knowing, where the wheels come, what the wheelbase will be, what the vision angle is – from where the person is sit...
It was a small car, the Tata Indica, that Bose feels was ahead of its time. “If you look at the contemporary global benchmarks in those days, the Indica, was really up there, with all of them.” Today, as a car designer, who has spent 13 years designing cars at Tata Motors, he believes that an important part of Tata’s DNA is bringing futuristic and innovative things to their cars. “I think there is a flavor of future or something about innovation that pla...
